Here’s The Real Reason Americans Don’t Wear White After Labor Day

An old rule dictates that we shouldn’t wear white after Labor Day. But... why, exactly? The guidance goes back so far that it’s something your grandparents will likely have been aware of. The "rule" is firmly entrenched in American culture, but its historic origins appear to be less well-known. And as it turns out, the rule has much darker origins than you'd expect.

A real reason to celebrate

These days, Labor Day traditions tend to revolve around sports, store discounts, alfresco dining, and parades. For many people, the holiday is a great opportunity to make new memories with friends and family. However, its origins are perhaps even more honorable, as it was established to celebrate America’s workers.

Yes, while some people see the holiday solely as a day off, others celebrate its true purpose: to honor the hard-working laborers who keep the U.S. afloat.

The unofficial end of summer

Still, the societal aspects of Labor Day are often forgotten in modern times. Instead, the holiday has other facets that have endured. For instance, Labor Day weekend is generally thought of as the unofficial finale of summer. And with that comes a whole host of extra meanings, which historically includes why people should no longer wear white.

And in order to figure out where this odd rule came from, we have to look back to the person who first created Labor Day in the first place.

Who created Labor Day?

No one knows for sure who came up with the concept of Labor Day. Nonetheless, it’s often speculated that a U.S. union chief named Peter J. McGuire gave rise to the idea. In 1881, McGuire established the United Brotherhood of Carpenters.

And the following year, he came up with the idea of a celebration to honor workers in New York’s Central Labor Union. It makes sense that the person who started Labor Day would be a union leader, right?

Workplaces were hazardous and cruel

After all, people depended heavily on unions in order to be kept safe and paid at their laborious jobs. Workplace conditions were a huge problem back then, especially if you were considered to be an unskilled laborer. At that time, lots of Americans worked daily shifts of 12 hours every day of the week.

What's more, many jobs called for heavy exertion in return for meager wages. Workplaces were often hazardous and cruel places as well, and to make matters worse, many children were forced to work in these dangerous settings.

Laborers put their lives on the line

In some cases, laborers put their lives on the line every day in order to keep their cities in working order. Given the conditions the average U.S. worker endured, then, it’s easy to see why McGuire thought they should be honored. A date for a celebration was set for September 5, 1882, when 10,000 people marched through the streets of New York.

The day was said to have ended in good spirits as the crowds gathered to picnic in an uptown park.

Workers fight for recognition

The gathering in New York is now thought of as the first-ever Labor Day parade. And while the idea of a holiday dedicated to laborers sounds like a no-brainer, some employers weren't thrilled. Since the event wasn't yet a national day off, workers who turned up to march faced the prospect of being disciplined or even fired by their employers.

Some of them also carried placards demanding shorter workdays and better wages.

The first Monday in September

When McGuire picked a day for his momentous Labor Day parade, he selected one that fell around the midpoint between the Fourth of July and Thanksgiving, two distinctly American holidays. However, as his idea for an annual celebration of workers gained traction, the earliest Monday in September stuck as the date of observance.

The next order of business? To make Labor Day a nationally-recognized holiday. Surprisingly, this was much harder to achieve than you'd think.

Oregon was the first

As the Labor Day movement broadened in reach, it did so state by state. Oregon was the first to legally recognize the holiday, doing so in 1887. However, the state marked the occasion on the first Saturday of June. It wasn’t until later, in 1887, that the original official September Labor Days were marked.

Although laborers existed in every state, some states had more than others. And it was in these places that Labor Day was adopted sooner.

New York came alive

On the first Monday of September in 1887, Massachusetts, Colorado, New Jersey, and New York celebrated their first officially recognized Labor Days. In the Big Apple, the workers’ parade was apparently particularly big. And despite discord regarding the influence of socialist organizations on the event, the city came alive.

New York has always had one of the highest populations of laborers in the country, so it's no wonder that the people of The Empire State were thrilled to celebrate them.

The first Labor Day was "an unqualified success"

According to reports, that first official Labor Day in New York saw taverns, stores, and parks filled to the brim with people. The New York Times wrote in a contemporary account of the holiday, “The barrooms were never more resplendent. Liquidly, the first legal celebration of Labor Day may go down to history as an unqualified success.”

If anything, the laborers proved just how badly they were in need of a day off! The celebrations were so rowdy that even Washington took notice — and not in a good way.

The Pullman strike of 1894

In the following years, other states passed laws to make Labor Day an official holiday. But it would take some time – and even some bloodshed – for it to become a national holiday. It was, in fact, the Pullman strike of 1894 that seems to have provided the incentive in this regard.

Following the unrest, Labor Day was created in what was seen as an attempt by the government to appease workers. It took a deadly strike for employers to finally acknowledge that their workers had rights...

A turbulent strike forms

The Pullman strike started the way most strikes do: with workers being undermined by their employers. The strike was called after the Pullman Palace Car Company cut its employees’ pay but didn’t reduce rental charges for the company-owned residences in which they lived.

Staff were understandably annoyed, but when they came to protest, they were dismissed. Consequently, their colleagues went on strike alongside employees from the American Railway Union.

Tensions grew among the protestors

The industrial action of the Pullman strike also sparked wildcat walkouts. In other words, unionized workers started to go on strike without getting the support — or even the permission — from the union. In all, tens of thousands of employees eventually put down their tools and stepped onto the picket line.

As a result, rail traffic throughout the Midwest almost stopped entirely. As tensions grew, the authorities repeatedly fired upon the protestors.

Political advantages of Labor Day

And, as we’ve heard, it was in the midst of the Pullman strike crisis that Labor Day became a national holiday. President Grover Cleveland passed the legislation in June 1894, although some observers believe he did so for his own gain.

New York’s Queens College history professor Joshua B. Freeman is one example. In 2018 he told The New York Times, “There were many political advantages at that moment to provide recognition for Labor Day.”

Say goodbye to May Day

One benefit of establishing a new Labor Day national holiday was that such a celebration would take the focus away from May Day. What's May Day, you ask? Well, since 1884 the labor movement had been using May 1st as a day of industrial action to demand reduced working hours.

So, over the years, the date became identified with the socialist movement.

The Haymarket Affair

Another reason that some Americans were skeptical about celebrating May Day was down to the events of the Haymarket affair, which occurred in May 1886. It was then that an explosive device was detonated during a Chicago protest demanding reduced working hours.

In response to the blast, the authorities turned their guns on the crowd. And during the chaos, both protesters and police lost their lives.

Senseless bloodshed

The Haymarket affair was reported all across the planet. After all, the fact that people had lost their lives in pursuit of safer working conditions made their argument even more compelling. Eight protesters were ultimately found guilty as a result of the episode, half of whom lost their lives in the gallows.

However, following claims of errors at the court hearings, three of the surviving protestors were later freed.

Spending time with friends and family

So, while May Day would come to be celebrated as International Workers’ Day around the world, it has never been recognized in the U.S. Instead, working people are celebrated on Labor Day. And as the labor movement has waned in recent decades (at least in some communities), the holiday has become more about spending time with family and friends.

Despite its gory history, Labor Day is now seen as the lighthearted "unofficial end of summer."

Back to the old grind

Labor Day is considered to be summer’s finale for a number of reasons. Many people take their summer vacations to coincide with the holiday, for example, after which the school year begins. It's one last summertime hurrah with their families while the weather is decent.

The weekend also marks the start of a number of fall sports, with the NFL season commencing three days after the national holiday. When the sun sets on Labor Day, it's back to work, school, and sports for most of us.

No more hot dogs!

It's a holiday that celebrates both beginnings and ends, not to mention the serious sides (workers' rights) and the more lighthearted sides (hot dogs). Yes, another lesser known significance of Labor Day is that the holiday marks the conclusion of the hot dog season.

While it may come as a surprise to some people that we’re not supposed to enjoy our wieners all year round, this is even stated on the website of the National Hot Dog & Sausage Council.

What's wrong with white?

And yes, Labor Day is also a date of significance within the fashion world. Traditionally, the holiday was the last day of the year where it was considered "appropriate" to wear white. After that, sartorial rules dictated that any clothing in that hue should be packed away in favor of darker colors.

But... why? Today's fashion world thrives on creative freedom, so this self-imposed rule probably doesn't make much sense. It was completely logical to the people of yesteryear, however.

The tight fist of etiquette

Like many societal dos and don'ts, the no-white-after-Labor-Day rule appears to have taken form in the early 20th century. And by the 1950s, the guideline was adopted by the middle classes, who were unbending in their approach to appropriate dress.

After all, it was a time when people had to adhere to the rules of fashion in order to be taken seriously. However, while many felt strongly about the etiquette, as the years have gone by, it seems that its grip on people has lessened... at least a little bit.

White clothes keep you cool

So, how did ditching your white clothes after Labor Day become a thing? Well, the rule is actually linked to the holiday’s status as the unofficial end of summer. The wearing of white, it would seem, should be reserved for the warmer months only. To do so at any other time of year was once a major fashion faux pas.

In terms of practicality, this actually makes sense. After all, white clothes reflect radiation from the sun while black clothes absorb it.

White is light, right?

In a time before modern cooling technology, donning white clothes was one of the only things people could do in a bid to keep cool in the warmer months. Speaking to Time magazine in 2019, etiquette columnist Judith Martin explained, “Not only was there no air-conditioning, but people did not go around in T-shirts and halter tops.

"They wore what we would now consider fairly formal clothes... And white is of a lighter weight."

Fashion trends were set in temperate states

So, wearing white clothes was seen as a stylish way to keep cool. However, since the fashion agenda was mainly set in temperate cities such as New York, warm patches were usually confined to the summer months.

As a result, it was deemed unnecessary to wear light-colored garments all year round. But Southern and Southwestern states, such as Florida, Texas, and Arizona, experienced warm temperatures year-round; did the rule still apply to them?

How is this fair?

Charlie Scheips wrote about this phenomenon in the 2007 book American Fashion. He explained, “All the magazines and tastemakers were centered in big cities, usually in northern climates that had seasons.” So, while the fashion editors favored white to keep them comfortable through summer, the color was impractical in other seasons – particularly when rain was involved.

This meant that people in other states had to have fairly restricted — and impractical — closets in order to be seen as "respectable" dressers.

Nothing is straightforward

And if tastemakers in New York were packing away their white clothes at the end of summer, other followers of fashion – no matter where they lived in the U.S. – were expected to do the same. While this explanation sounds plausible, when it comes to the subtle art of dressing, it seems that things are a little more complex.

And if the idea of people following a "fashion rule" sounds improbable based on how things are done nowadays, that's because it was. 

What's the point of a fashion "rule"?

Valerie Steele is the director of New York’s Museum at the Fashion Institute of Technology, and she seems to cast doubt over the theory that people were encouraged not to wear white after Labor Day. Would people really suffer through stiflingly-hot months in hot clothing just because the color was impractical in northern winters?

Steele told Time, “Very rarely is there actually a functional reason for a fashion rule" — especially, we assume, if it means long-term discomfort.

A nice change of pace

Instead, some historians have speculated that the rule about not wearing white after Labor Day has more symbolic origins than practical ones. That’s because white was the color of choice when well-heeled Americans left the city for prolonged periods during the summer; think flowing white linens and tailored white trousers.

And some have suggested that the light clothing simply provided a happy change to the dark, everyday wardrobes people wore the other months of the year.

White evoked feelings of rest and relaxation

White clothes, it seems, were a tonic to the drab everyday life most working people experienced in urban environments. As Scheips explained to Time, “If you look at any photograph of any city in America in the 1930s, you’ll see people in dark clothes.”

And by contrast, light-colored clothing was seen as “a look of leisure” in upmarket destinations. Back then, seeing a crowd of people in white, light clothing meant that summer had officially arrived. It was everyone's cue to step back from the hustle and bustle of city life and enjoy the sunshine.

An unspoken tradition

With Labor Day bringing the U.S. summer to its unofficial conclusion, most vacationers headed home, packed up their white clothes, and returned to the daily grind. They restocked their wardrobes with heavy, dark garments — just in time for the colder months to come.

Such a sartorial transition was heavily symbolic, marking the end of a carefree summer and the return to the pressures of everyday life. But there's a chance that it wasn't so much of a "rule" as an unspoken tradition or trend.

Old money vs. new money

So for a while, it appeared that people naturally ditched their white clothes after Labor Day. But it wasn’t until the 1950s – and the rise of the middle class – that it seemed to become a concrete stipulation. At that time, proper etiquette was considered an easy way for the long-standing establishment to distinguish itself from the nouveau riche.

If you were vacationing in the Hamptons in dark clothing, it was a fashion faux pas, a glaring sign of ignorance that separated old money from new money.

Were they really all snobs?

However, Martin didn’t agree that the no-white-after-Labor-Day rule was set up to keep the traditional elites apart from those with new money. “There are always people who want to attribute everything in etiquette to snobbery,” she stated.

“There were many little rules that people did dream up in order to annoy those from whom they wished to disassociate themselves. But I do not believe this is one of them.” Why not?

The origin remains unclear

It's possible that everyone, regardless of wealth or status, realized it was needlessly restricting to only wear white during the summer months. Perhaps there was an unspoken agreement to do away with the so-called "rule" in favor of comfort. Either way, the origin of the Labor Day rule remains unclear.

In any case, not everyone in the fashion industry has always adhered to the guideline.

Coco Chanel did whatever she wanted

For instance, even as far back as the 1920s, designer and style icon Coco Chanel wore white no matter the season. Bronwyn Cosgrave, the writer of The Complete History of Costume & Fashion: From Ancient Egypt to the Present Day, shed light on this '20s-era risk taker.

“It was a permanent part of her wardrobe," she said of Chanel's penchant for white clothing. The legendary designer wasn't the only one to flaunt the Labor Day rule, either.

Some rules are made to be broken

Some memorable fashion moments from recent times include Marion Cotillard receiving her Oscar in 2008 while wearing an off-white gown. Moreover, Michelle Obama chose to don the color at her partner’s presidential ball in January 2009. It wasn't summer for either of these events, and neither of these women were about to walk down the aisle, either.

With that in mind, it would seem that some fashion rules are indeed made to be broken.

Emily Post weighs in

In any case, as the 20th century passed it seemed that fewer and fewer people adhered to the no-white-after-Labor-Day rule anyway. Indeed, the shade has been worn in all seasons for decades. And in 2004, wearing the color all year-round was approved by Emily Post in her influential guide Etiquette.

As the Emily Post Institute says, "The old rule about wearing white only between Memorial Day and Labor Day is a thing of the past."

It's all about personal tastes

So, as the Labor Day rule has fallen out of fashion, even the preservers of American style rules have seemingly relaxed their stances. Scheips told Time that he “would never be caught dead wearing a white suit after Labor Day.” However, he stressed that he reserved no judgment for those who do, adding, “You don’t have to be a fascist about it.”

After all, the days of "fashion dos and don'ts" are mostly behind us. Style in the modern world is all about comfort and creative expression. Coco Chanel, it seems, really was a visionary.